Key Tracks: “Promises” “Stayin Out All Night”
The best hip-hop albums are either wide-ranging, embracing different emotions and musical styles (“Beyonce”), or are directly consistent, pulling all of their material from the personae of the people behind it (“Straight Outta Compton”). “Blacc Hollywood” is neither of these, and it isn’t a great hip-hop album because of it. Rather, “Blacc Hollywood” starts with a call, a semi-political, semi-social trumpeting of the new ‘Blacc Hollywood,’ before quickly diverging into inconsistent weed songs and rough-childhood ballads. “Blacc Hollywood” wants desperately to have a point, but it never does.
The biggest fault with “Blacc Hollywood” is the lack of any flow. Khalifa tries to embrace different influences with the pairing of ballad “Promises” and weed song “KK” close to the beginning, but it only comes off as two disagreeing songs that don’t fit at all. It isn’t laziness – it’s ambition and ideas, without knowing how to execute them. The ideas on “Blacc Hollywood” compete rather than complement. “House in the Hills,” a ballad about not wanting to raise his son in the world he was raised in, doesn’t sound complete with the vain club banger “We Dem Boyz” popping up three songs earlier. This early disconnect faults the album’s second half, which is more consistent but less noticeable.
Indeed, Khalifa’s writing on this album isn’t that remarkable. “We Dem Boyz” has been getting airplay since it’s release in February, but there’s really nothing to the song. It’s a glorified chorus with little change for 3:45. His personal songs are honest and gut-punching, but the others are often too predictable (look no further than “Ass Drop”). Later album track “Stayin Out All Night” is helped by a huge, fuzzy, banging beat, but it’s in the middle of a string of forgettable songs.
Some guest spots do help the album – Ty Dolla $ign shows up on two different tracks, as do fellow Taylor Gang rappers Juicy J, Chevy Woods and Project Pat. Curren$y shows up on the honest “House in the Hills,” and Nicki Minaj drops a spot on the largely excellent closer, “True Colors.” (Unfortunately, a proposed collaboration with Adele was never more than an idea – how weird would that be? Bring new meaning to “Rolling in the Deep”).
So “Blacc Hollywood” isn’t Khalifa at his best. He’s more treading water – fueling a fanbase with self-serving bangers and ballads without offering anything great or consistent. It doesn’t come to a point, and it doesn’t flow like a hip-hop album should. Khalifa sounds fine on his own, but there isn’t anything noteworthy going on around him. As confused as it is average, “Blacc Hollywood” deserves a spin or two at a house party, but little more than that.
-By Andrew McNally