Key Tracks: “Peaches N Cream” “Run Away”
There’s a question I’ve had about ridiculously famous rappers for a while – what path do they follow, when they grow older? Classic rock singers like Rod Stewart and even Bob Dylan have been going the route of covers albums, so I’ve been wondering where a rapper like Snoop might go. Turns out, he doesn’t really know either. “BUSH,” his thirteenth album, meanders around basic funky rhythms with the aura of a man who hasn’t given up, but just doesn’t feel he has anything new to say.
It’s safe to say that the music that Snoop has put out in this millennium hasn’t tried to be revolutionary. “Drop It Like It’s Hot,” even as a potential candidate for one of hip-hop’s greatest songs, doesn’t try to prove anything. His Snoop Lion phase didn’t prove anything we didn’t already know (nor was it taken very seriously). So now that we’re 15 years into this century and Snoop Dogg is ever-increasingly just a family man, his music has taken a natural progression towards the fun and breezy. It often is, but it begs to wonder why it exists in the first place.
After a midtempo intro with Stevie Wonder, the next four songs on “BUSH” are all Snoop solo, and they could all really use the kick of someone else. “This City” serves as the best, centered around a hypnotic vibraphone rhythm, going on only slightly too long. The weakest of the four is “R U A Freak?,” with some groan-worthy punny lyrics and an uncredited appearance from Charlie Wilson so prevalent that I’m honestly not sure Snoop even shows up on the track.
There are brighter points later on the album. At the sixth of ten tracks, “Peaches N Cream” is the first one that really feels inspired. It’s the only song that credits Charlie Wilson, although he shows up on four tracks. “Run Away” features a surprising collaboration with Gwen Stefani, who channels her No Doubt years instead of her solo pop career. She adds a late spark to the album that’s missing elsewhere. And the album’s finale, “I’m Ya Dogg,” has guest verses from Rick Ross and Kendrick “some of ya’ll share bars like you got the bottom bunk in a two-man cell” Lamar, who called it himself – although the song is great, and really the album’s only true rap track, Snoop takes a vocal backseat and gets lost in the mix.
The funk revival of 2015 doesn’t seem like something planned, more coincidental. Snoop, Lamar, and Mark Ronson have all released funk-heavy albums, but each with a foundation coming from a different place. It’s going strong nonetheless, and the music is at least funky. Wonder is wasted in a lifeless opener, but “BUSH” does have it’s funky moments at times. It’s fun, and I think that’s all that Snoop’s going for now. If so, then it’s a minor success. But even so, he seems too content to be releasing placeholder, schlocky albums. This is the man who was vaguely involved in murder charges; the man with a drug rap sheet longer than Willie Nelson’s. It doesn’t seem right that he has settled into such a steady and easy life that he can release self-serving, basic funk. From reggae on “Reincarnated” to funk on “BUSH,” it seems like Snoop is closer to forfeiting the rap game rather than leaving it behind. But, it answers my question. When a successful rap artist can make enough and settle down, provided they didn’t marry Beyonce, then what are they to do? Keep it easy.
-By Andrew McNally